Your Cart

Every A.M., millions of men approach the bathroom mirror dreading the ordeal to come – the morning shave. Since most men are removing whiskers on the daily, we wanted to perfect this process and make it as comfortable and enjoyable as possible for every gent out there. To that end, we’ve worked closely with our own faces and the Barbers and Skin Care experts in our Barbershops to outline the steps to achieving “The Greatest Shave Ever” at home. Here's the lowdown on how to get the shave at the end of the rainbow.

Step 1: Prepare 

Cleansing or exfoliating the face is the initial action in any great shave. Applying and rinsing off a targeted facial cleansing product before blade touch-down will eradicate excess grit, grime and waste. While a quality facial cleanser should be used most days, a facial scrub should be substituted 2-3 times per week, ideally before shaving. Such scrubs will soften coarse hair, help remove dead skin cells and also uproot stubborn ingrown hairs.

Step 2: Create The Foundation

Immediately after cleansing or exfoliating the face (ideally after a shower), a high-quality shave oil should be massaged into a wet beard. Most shave oils require about 15 seconds to sink in, after which some warm water should be spritzed onto the face to activate the oil. What’s the oil do? What doesn’t it do is a better question. It’ll lift hairs away from the face, provide a slick and slippery surface for the razor and will put up a valiant fight against razor rash.

Step 3: Reinforce The Foundation

Over top of the shave oil, apply a thick, protective shave cream. Work into the beard aggressively using either fingers or a badger hair brush. Spend extra time working the cream into the more sensitive areas (usually the neck region) and don’t waste time worrying about excessive foam. Truth is, most of that foam isn’t touching the face… so it can’t be doing much of anything.

Step 4: Shave

Using a clean safety razor, begin shaving with the grain of hair growth, which is usually downward. Use short strokes, rinsing the blade often. Shave the "easy areas" first (cheeks), while leaving the neck, chin and upper lip for last. Only go against or across the grain at the end to get stubborn hairs. And before getting too giddy, take a quick rub around tough-to-reach areas, making certain no big spots were missed. If there are some hair islands out there, dab some oil or shave cream on top and say “sayonara.”

Step 5: Moisturize

Wrap things up by splashing the coldest water available over freshly shaved skin. Such chilly H2O will wash off excess residue and help tighten up pores. From there, liberally apply an alcohol-free, soothing and moisturizing post-shave product. Rub on a little extra product to sensitive areas and let it soak in over time.

Step 6: Shaving Irritation

Even when following these steps, some men are simply prone to experiencing razor bumps, burn or ingrown hairs. Everyone gets some irritation, but how you tackle it is what matters. Applying a small dab of The Shavior to problem areas allows for the miracle product to go to work immediately, alleviating sensitive skin for a clear complexion and complete irritation relief.