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If personal ads read like the following, most guys would take anti-aging measures much more seriously.

Swedish bikini model seeks middle-aged male with wrinkled skin for fun with no commitment. Brown spots a plus.

But since ads like this don't exist, it's probably a good idea to take the steps necessary to keep your skin looking young, fresh and healthy (and keep you feeling confident). Here are a few anti-aging pointers for looking forever young.

WHAT ARE MEN WORRIED ABOUT?

Recent research shows that men are most worried about the following when it comes to their skin and aging:

1. Fine Lines: Wrinkles all around the face -- particularly the eye and mouth area (often referred to as “Crow's Feet.”)
2. Tired-Looking Skin: Skin that looks “worn out,” with no hint of softness or suppleness (sorry, we couldn't think of any more macho words to use). We’re talking about a dull, coarse, leathery hide.
3. Brown Spots: Small patches of discoloration on the face and neck.

WHAT CAUSES THESE ISSUES?

Not to get too scientific, but Collagen and Elastin are the elements that keep skin looking soft and healthy. When these elements are damaged or reduced in volume, skin tends to go downhill and premature aging sets in. When it comes to anti-aging it's important to protect skin from outside forces that damage Collagen and Elastin. It’s also important and obvious to note that while time and genetics certainly play a role in premature aging, it is universally agreed that a healthy lifestyle and skincare regimen can mitigate negative factors and results.

THINGS TO AVOID

This stuff wreaks havoc on Collagen and Elastin and affects your skin's appearance.

1. Major Sun Exposure: Betcha' didn't know that 99% of all premature aging is the result of sun exposure. Such exposure causes a massive attack of free radicals that cause wrinkling, sagging and damage to that precious Collagen and Elastin.
2. Smoking: The damage to the skin can be significant, but is still probably the least of a smoker's worries.
3. Unhealthy Lifestyle: Sleep deprivation, ongoing stress, heavy drinking and poor nutrition have a direct effect on the skin’s appearance.

THINGS TO DO                      

Whether you're trying to avoid premature aging altogether or just slow it down, follow these golden anti-aging rules:

1. Wear Sunscreen: Slap on a moisturizer with an SPF (Sun Protection Factor) of 15 or more every single morning. Avoid unprotected sun exposure.
2. Follow A Solid Skincare Routine: Remember the letters CSP – Cleanse, Scrub and Protect.
3. Quit Smoking: That’s it… just knock it off.
4. Live Healthy: Eat well, take vitamins and get some sleep and exercise.
5. Get A Facial:  See a professional skin care therapist at least a couple times a year.  It's like a semi-annual teeth cleansing, but for your mug.  It'll make a difference.